User Experience Design

Making financial matters understandable and accessible so that everyone can make conscious and sustainable choices.

Meaningful and optimal customer experience

Our UX and UI designers help financials give consumers more control over financial customer journeys such as retirement planning, mortgage applications and financial behaviour. With meaningful design of digital products, consumers achieve their goals useful, fun and easy. We ensure harmony between user, technology and business value. Find out how our innovative solutions contribute to financial resilience and customer satisfaction.

From strategy to realisation

We guide projects from strategy to realisation and further development, focusing on desirability, feasibility and viability.

Experience in the financial sector

Our experience in the financial sector means we know best-practices, emerging techniques and market trends.

Thoughtful design

We put the user at the centre of our process, making design explicable rather than taste-sensitive.

What do we do for our customers?

Strategy & concepting

Collega's Yellowtail Conclusion in een bespreking

We help clients develop a strategy and concept for the (digital) customer experience. In our discovery workshops, we define the problem together and identify customer needs. We then translate these findings into an initial concept.

Product design

Afbeelding Mobiel en desktop Hypact advisor Yellowtail Conclusion

Once the scope and strategy of the project have been determined, we help our customers further develop the product. Here, we focus on the user and ease of use. The designs are approached from both interaction and visual design perspectives. We ensure that the product matches the brand experience and is ready for delivery to development.

UX research

Afbeelding man en vrouw achter een computer

To measure and optimise the customer experience, we help our customers with user research. We analyse the question and choose the appropriate research method, such as in-depth interviews, concept or usability testing. We translate the results into insights and recommendations, which we use to help our customers further at strategic, conceptual and product level.