Our journey with
Suzanne Pillen

SNS
Housing Cost Overview
Housing Marketer SNS
Project Duration: 3 months

SNS

In collaboration with Yellowtail Conclusion, SNS has created the Housing Cost Overview. This tool provides customers with insights and answers to help them make informed financial decisions.

People First, Then the Money

SNS Bank believes that you should expect more from a bank than just a checking account, savings account, or mortgage, placing personal attention at the forefront. People first, then the money. SNS sought ways to provide each individual with as personalized financial advice as possible. They explored new methods for consumers to outline their own financial picture and combine it with additional insights. This is particularly important, for example, when purchasing a home, which often has significant financial consequences.

Motivation

Buying a home involves many considerations. Consumers want to know which mortgage best fits their personal situation. What are the actual costs associated with my dream home? Can I afford this mortgage easily, or do I need to adjust my lifestyle? These questions are often difficult to answer. SNS sees an opportunity for improvement and aims to help consumers address these important questions. In collaboration with Yellowtail Conclusion, SNS has created the Housing Cost Overview. This tool provides customers with insights and answers to these questions, allowing them to explore different scenarios and make informed financial decisions.

Concept

The Housing Cost Overview is a free online tool designed to help consumers gain insight into their income and expenses. However, SNS takes it a step further with this tool. It shows which monthly payments align with the consumer’s lifestyle and whether adjustments need to be made to achieve their dream home. Additionally, the tool provides concrete guidelines for working with an SNS growth coach to explore changes in financial behavior that can help achieve financial goals.

The Result

The Housing Cost Overview can be found on the SNS Growth Coach platform. Through this platform, consumers can navigate their customer journey, gain insights into their specific situation, and discuss this with their growth coach. By focusing on the individual’s specific circumstances, we move a step closer to the mission of BEYOND: creating financial equality, and to SNS’s mission: people first, then the money.