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Wie doorpakt met AI, wint op de hypotheekadviesmarkt

AI toepassen op de 360-graden datastroom van een klant heeft grote positieve impact op het hypotheekproces. Maarten Tellegen, director Hypact Advisor bij Yellowtail Conclusion, legt uit hoe dat zit. “De AI-techniek die er vandaag de dag is, gaat hypotheekprocessen al radicaal veranderen.”
AI in hypotheekadvies

I’m noticing a clear shift: large mortgage chains are seriously exploring how to harness AI to speed up their processes. The growing staff shortage in the sector only accelerates this urgency—we need to do more with fewer people. But AI offers more than just efficiency and speed. It genuinely improves the mortgage process.

50% less document fallout

The possibilities with AI are already huge. Even if development stopped today, we’d still only be scratching the surface. We can already radically improve mortgage processes by using AI across the core steps an advisor takes with their client. This will significantly impact the industry’s first-time-right percentage, which currently sits at just 15%.
The main reason for delay? Document errors and inconsistencies. That creates stress and confusion for clients, especially under the pressure of meeting the deadlines in their purchase agreements. Tools like VisionAI can help. It reads documents automatically, extracting, for example, nationality from a passport or income from a salary statement.
Our analysis shows that by applying VisionAI to just five key documents, you can reduce fallout by 50%. That’s a massive gain. It cuts the back-and-forth between underwriters, advisors, and clients, easing workloads and shortening turnaround times. And above all: it improves the client experience by reducing uncertainty.

One centralised data stream

To truly leverage AI, you need a full 360-degree data stream, all client journey data in one place. That includes structured data, ‘soft’ data, and generic data. Hypact Advisor brings all of this together. VisionAI reads documents, other AI tools analyse email exchanges, and general market data like lender conditions and rates, is fetched in real-time.
And now we’re introducing a new application: AI as a participant in the client conversation.

AI as a smart co-pilot

This new tool listens in on advisory conversations. It generates summaries, records the client’s motivations for certain choices, and ensures all mandatory regulatory topics (like those from the AFM) are covered. It then automatically integrates everything into the advice report, no manual input needed.
This technology is nothing short of revolutionary. It doesn’t just transcribe, it interprets. For instance, it registers why a client chooses a fixed interest period of 10 years. Normally, an advisor would need to write that out and integrate it manually. With this tool, that step is fully automated, saving precious time.

More personalised, client-friendly, and efficient

AI participation doesn’t just save time, it enhances quality. Take a client with a complex bridging situation. Those cases often come with information overload. With AI, the client receives a clear explanation tailored to their situation. This personalised clarity adds value to your advice and reduces post-meeting phone calls.
The result: a smoother, more professional process. Faster and better.

Accessible to every advisor

Advisors who adopt this approach can achieve the same output in 40% less time. But that’s only possible if AI is applied across the full client data stream. Only then can your platform truly link what’s said during the conversation to lender offerings or translate it directly into a report. If your tech landscape is fragmented, you’ll never unlock this value.
Hypact Advisor is built to support this from the ground up. It’s an integrated platform with a 360-degree view accessible to every advisor.

The future: real-time AI assistance

And we’re not stopping here. We’re now building real-time AI support into Hypact Advisor. During live meetings, the AI assistant will provide smart prompts and suggestions. If a client mentions a pre-2012 mortgage, the tool can instantly notify the (junior) advisor that the interest-only portion may be transferable.
That’s the next level: smarter, faster, more accurate advice—exactly what’s needed in a market facing serious workforce shortages.

I’m convinced: the advisors who embrace AI now will be the ones who lead the mortgage market tomorrow.


Want to discover what Hypact Advisor can do for your business?
Book a free demo or visit us at HypoVak on 30 September. Yellowtail Conclusion will showcase the latest AI features built into Hypact Advisor.

Maarten Tellegen

Hypact Advisor

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