Yellowtail Conclusion is part of the Conclusion ecosystem

Setting a meaningful course together

She may not be jumping into the water herself, but Head of Marketing Stefanie Kammeraad-Poelmann is the driving force behind Swim4Brains at Yellowtail Conclusion. She organizes, inspires, and connects everyone involved with Team Yellowtail. And she’s not doing it for the show, but to create real impact. Her role goes far beyond fundraising: Stefanie also arranged the team’s skipper and swim coach. Because this challenge is about more than just covering distance—connection, experience, and meaning matter just as much.

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From idea to reality

“When the idea came up last year to join Swim4Brains with our own swim team, it sparked a wave of energy within the organization,” Stefanie shares. “Not just internally, but also among clients and partners. And that’s what it’s all about, getting people to feel connected to what we do and what we stand for.”

That idea from last year has now become reality. There is a team of six swimmers, a training program, a coach, and an ambitious recruitment campaign. Through her network, Stefanie brought swim coach Fabiënne on board and even enlisted her own brother to captain the support boat. “So I’m not just a coordinator, I feel personally invested in this. That makes it all the more special.”

Preparation

Sometimes, when you’re behind the scenes, you don’t get to see much of what happens out front, but that’s certainly not the case here. Stefanie will be stepping aboard on the big day, helping to manage everything on the water. “I’m really looking forward to it. The rising tension, the team getting ready, the moment the first swimmer dives in… and then the parade of yellow Yellowtail buoys stretching across the IJsselmeer! Not just a beautiful sight, but the result of months of dedication. Only the weather could throw us off course, but it won’t be due to a lack of preparation.”

Hopes for the future

Putting everything together came with a learning curve, Stefanie continues. “Having our own team meant we had to figure out a lot. What do the swimmers need? What can we expect from them in terms of initiative, and where does our responsibility lie? This process really helped us collaborate better and understand what it takes to run initiatives like this.”

It also sparked a clear wish for the future. “Right now, we have just one female swimmer on the team. I truly hope more women will join next year. Diversity brings different conversations, different dynamics, and ultimately a stronger team.”

Disruptive impact

Even though Stefanie won’t be swimming herself, her connection to water runs deep. She practically grew up on the IJsselmeer, and being near the water still feels like coming home. The cause behind Swim4Brains, raising funds for the Brain Foundation, is also close to her heart. “In my family and circle of friends, I’ve seen firsthand how disruptive brain disorders can be. From brain tumors to strokes, when your brain fails you your entire life is affected. The Brain Foundation fights for healthy brains and a grip on life. That deserves all the attention and support we can give.”

Swimming ahead together

Looking back on the past months, Stefanie feels proud of the team’s development. “I’d love to give every swimmer a big compliment. They’re all doing such an incredible job. Whether it’s Judith, who’s holding her own as the only female swimmer, or Robin, who started out only knowing breaststroke and is now one of the most dedicated team members. Each of them has exceeded their own expectations, and they’re going to achieve something great in just a few weeks.”

She hopes Swim4Brains will become a tradition at Yellowtail Conclusion. “I hope that next year, colleagues will say: I want to be part of that too! It’s not just the crossing that connects people, it’s also the preparation, the stories, and the team spirit. If we achieve that, then Swim4Brains has truly made an impact. Swimming ahead together!”

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